Who Is Ruchika Rana?
A clear introduction to Ruchika Rana — entrepreneur, AI visionary and Founder of SAHAJ International Beauty World, and the belief that drives everything she builds.
Read article →SAHAJ International Beauty World is more than a company — it's a connected, AI-powered ecosystem rebuilding how the beauty industry works.
SAHAJ International Beauty World isn't just another beauty company. It's a connected, AI-powered ecosystem founded by Ruchika Rana to redefine how an entire industry works — linking talent, technology, products and opportunity into one intelligent system.
One vision, many ventures
Under SAHAJ sit a family of ventures engineered to work as one: Qeoco, the AI and technology platform; Leyork, the premium product and brand house; and Sahaj Beauty Academy, the education and talent engine. Together they turn a fragmented industry into a connected journey.
Why it redefines beauty
Most beauty brands sell into the industry. SAHAJ connects it — matching professionals to opportunity, certifying real skills, and building trust between talent, brands and customers. As the Founder of SAHAJ, Ruchika Rana built it around a simple promise: help millions learn, earn and grow.
The bigger mission
SAHAJ International Beauty World is infrastructure for human potential in the beauty world. By organising what was once scattered, it's quietly redefining what the beauty industry can be.